#US v #ISIS – The Battle of #Hypothalami – #neuroscience

This repost seems acutely relevant given the recent Islamic State attacks on targets in Paris France. My basic (though wildly oversimplified take is that US military recruiters appeal to young men’s “inner comic book superhero”. US military marketing videos attempt to stimulate, in the hypothalamus, the production of testosterone. In contrast ISIS recruiting vids lean heavily toward th warm and fuzzy in big to entice young jihadi brains to produce oxytocin.


About Excitable Ape

Today is the best day of my life! I am the Artist In Residence of the Chicago Council on Science and Technology. I work as an expert in science communication for Harvard University. Along with my wife, the comics artist Sharon Rosenzweig, I create comics and comic videos for the Annals of Internal Medicine. I express my passion for promoting science literacy by creating science education materials that makes people laugh out loud.
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