Vegan products are usually relegated to a tiny section in conventional grocery stores, but Portland, Oregon will soon be home to an entire vegan supermarket.
Veganz, the first and world’s largest vegan grocery store chain, will set up shop in the famously crunchy city later this year. Along with a supermarket, Veganz also plans to open a shoe and clothing store and restaurant in Portland.
The chain was founded in February 2011 in Berlin, Germany by former Mercedes-Benz manager Jan Bredack after he found bountiful vegan options during his travels around the U.S. and Russia, German news site The Local reported.
Bredack, who became a vegan in 2009, said he found it hard to “shop normally” at home. Germany, after all, is the meat-loving home to 1,500 different types of sausages and cold cuts.
Bredack said he wants to make vegan shopping easier for everyone and noted that his stores appeal to omnivores as well, estimating that 80 percent of his customers are neither vegan nor vegetarian.
“It should be really simple,” he told The Local. “People shouldn’t have to cut out anything.”
Veganz imports goods from 30 countries worldwide and sells thousands of vegan products, including plant milk and cream, fake meats and fish, vegan ice creams, vegan cheeses and sweets, as well as toiletries and cosmetics. You can see the incredible range of products they have at its Berlin branch here.
Currently, there are more than 10 branches across Europe, including Berlin, Frankfurt, Hamburg, Munich, Essen, Cologne, Prague and Vienna. Veganz’s first branch in the UK will reportedly offer more than 6,000 vegan products.